lancaster-based creative type
landing page - app download.jpg

MeetMindful

Building a platform for performance based crowdsourcing for a good cause.

 

Case Study

MeetMindful: Helping people to create meaningful connections, on and offline.

 

Who

MeetMindful

When

January 2018-January 2019

What

Strategy, Design, & Development (Front End, WordPress)

 

About MeetMindful:
MeetMindful is the premium dating app for mindful individuals looking to connect and create lasting relationships based on mindfulness and holistic lifestyles. The company (of the same name) is a start-up organization based in Denver, Colorado.

Role Overview:
As the sole marketing designer, I worked with existing brand standards to expand our visual communication and style to attract and retain users. I worked with the CEO, Chief Product Officer, Marketing Manager, developers and product designers on projects ranging from porting over and re-designing and developing email templates to re-creating landing pages to communicate our message and product features.

Through working with multiple levels of stakeholders, I worked to prioritize revisions, projects and feedback, as well as effectively work on multiple projects at once.

I had planned to revise our brand standards to include more modern type treatments and revision of the image treatments used in previous materials to have a higher contrast for users of all ages.

Additional Projects:
Email Marketing, Site Updates, Modals, Landing Pages, Misc. Marketing Materials

 

Landing Page Updates

We’re constantly looking to evolve how we connect with our audiences and bring in new users. A large part of my role with MeetMindful involved testing various landing page designs - swapping out content, images, testing out new brand tones and so on.

The first two examples were used to test against an outdated homepage design to begin moving the brand forward. One can be found here.

The last design is a page that was fully developed to replace the homepage entirely, had the company not faced a restructure. You can view a version of this coded landing page here.

I simultaneously designed and developed a Team page to introduce potential employees to the existing MeetMindful team, as well as create legitimacy to the people-centric attitude of what’s behind MeetMindful. Part of creating MeetMindful’s team page included creating hierarchy around sharing the who’s who around the company’s investors and advisors, many of which are also in the space of holistic living and spirituality. The page ends with the ability to see what positions are open.

landing page - a_b test.jpg
landing page - app download.jpg
landing page - homepage.jpg