January 2018 - January 2019 as the in-house marketing designer
Strategy, Design, & Development (Front End, WordPress)
MeetMindful is the premium dating app for mindful individuals looking to connect and create lasting relationships based on mindfulness and holistic lifestyles.
The company (of the same name) is a start-up organization based in Denver, Colorado. They restructured in January 2019, resulting in the lay off of half the company (including my role).
As the sole marketing designer, I worked with existing brand standards to expand our visual communication and style to attract and retain users. I worked with the CEO, Chief Product Officer, Marketing Manager, developers and product designers on projects ranging from porting over and re-designing and developing email templates to re-creating landing pages to communicate our message and product features.
Through working with multiple levels of stakeholders, I worked to prioritize revisions, projects and feedback, as well as effectively work on multiple projects at once.
I had planned to revise our brand standards to include more modern type treatments and revision of the image treatments used in previous materials to have a higher contrast for users of all ages.
Email Marketing, Site Updates, Modals, Landing Pages, Misc. Marketing Materials
Part of my role as marketing designer was to approach the brand with fresh eyes and begin testing creative updates against what previously existed. I took the existing brand standards and used them as a stepping stone towards evolving them further.
I was eager to begin testing our initial blog modal (pictured left) against an updated design and an email capture. Monthly, we engage our users with a newsletter, full of articles on mindful living, dating and loving - and creating tie-ins to our product. However, we weren’t capturing the contact information of those new to our app and eco-system.
Unfortunately, after going through the design and development phases for a new solution, MeetMindful went through a restructuring before we were able to test our hypothesis around an updated design and alternate functionality.
Landing Page Updates
We’re constantly looking to evolve how we connect with our audiences and bring in new users. A large part of my role with MeetMindful involved testing various landing page designs - swapping out content, images, testing out new brand tones and so on.
The first two examples were used to test against an outdated homepage design to begin moving the brand forward. One can be found here.
The last design is a page that was fully developed to replace the homepage entirely, had the company not faced a restructure. You can view a version of this coded landing page here.